Which businesses it suits
Restaurants, cafés and venues with on-site visits, reservations or their own ordering channel. Delivery requires separate accounting for commissions and fulfillment.
Marketing for restaurants and venues
We connect the menu, the atmosphere and easy reservations with the occasions for visiting and the venue's actual capacity.
How the customer journey works
The approach follows the specific way of choosing and serving customers.
- 01Discovery: location, cuisine, occasion and real atmosphere
- 02Choice: an up-to-date menu, terms and accessibility
- 03Reservation: table, guests, time and confirmation
- 04Visit: attendance, ordering and a reason for the next visit
The short answer
Digital marketing for restaurants must answer the practical questions before a visit: where the venue is, what it offers, when it's open and how to book. We build a readable mobile menu and a clear path to contact, then plan content and campaigns by occasion and available capacity. We distinguish interest in a post from a confirmed reservation and an actual visit.
When to use a different model
The focus is the visit, the table and ordering from the menu. Accommodation and tourist packages are in the hotel sector, and the general rules for a physical location are in the local business model.
Where the right customers are lost
We check these dependencies before choosing a channel and increasing the budget.
The menu is inconvenient on a phone
A heavy PDF or a photo with small text makes choosing hard. The main menu should be easy to read and updated by a responsible person.
Reservations are in several different places
Phone, chat and form aren't brought together in one process. We organize confirmation and avoid promising a free table without checking.
An already full period is being promoted
The ad creates interest the venue can't serve. We align the campaign with available times and events.
The profiles show old terms
Opening hours, prices or address are outdated. We define one process for changes to the website and public profiles.
Data that is needed
- Menu, opening hours, address, capacity and reservation terms.
- Confirmed tables, number of guests, cancellations and attendance.
- Events and periods with unused capacity.
- For own delivery: orders, fulfillment, costs and commissions.
How we measure progress
Confirmed reservationsReservations accepted by the venue.
Real guestsVisitors versus those who confirmed a reservation.
Occupancy by periodLoad on the selected days and hours.
Repeat visitsAggregated feedback from your own customer system.
Real experience tied to the model
We show only already published clients, tasks and facts. We do not automatically transfer a result from one business to another.
Bohemi Greek Restaurant
Website, gallery, QR menu, social media and local promotion.
See the evidence →
The Sunset Restaurant
Business strategy, website and digital menu, presented in the portfolio.
See the evidence →Channels and services according to the dependency
The channel is not the starting point. We choose it after checking the goal, the data, the capacity and the path to a real business result.
Channels and systems
- Local SEO and accurate information about the venue.
- Social media with your own photos, menu and events.
- A website with a fast menu and easy reservations.
- Campaigns for a specific occasion or period with available capacity.
What the scope depends on
We do not publish a fixed price, because the work required is determined by the real state and the dependencies.
- Number of venues, languages, menus and reservation methods.
- Who updates the menu and handles requests.
- Whether a reservation system or own delivery exists.
Related business models
Also use the general model when you sell in more than one way.
Solutions for specific problems
Frequently asked questions
Is a digital menu with a QR code useful?
Yes, if the menu is convenient on a phone and there's a process for updating it. The QR code itself doesn't solve small text, old prices or a slow page.
Can we advertise only the slow time slot?
Yes. We plan a suitable occasion and offer for the specific period, instead of attracting extra demand to hours that are already full.
What counts as a result from social media?
Reach and engagement show interest. For a business result we look for a separate link to reservations, real guests or orders, when that's technically possible.
Let's organize the marketing of your business
We start with your offer, customer journey, available data and capacity. After a review we set the priorities and the right scope.