A solid digital foundation
Web presence, content and campaigns that can be measured and built upon.
About DigitaL+
A Bulgarian agency for international growth
Meet the people and approach behind DigitaL+: local market work connected to your company's wider growth goals.
DIGITAL+Business GrowthStrategy + Execution + Data
SEO Organic + AI Search
Ads Acquisition
Web UX + Commerce
Data Measure + CRO
AI Automation
A local agency that understands the wider business
Choosing an agency in Bulgaria involves more than finding someone to run campaigns. Your local offer, website, sales process and international brand need to work together. DigitaL+ brings those questions into the same plan before recommending channels.
Our published portfolio and case studies show work across eCommerce, corporate websites, cross-market positioning and digital acquisition. We use that experience to identify dependencies and ask practical questions, rather than promise that another client's result can be repeated.
How collaboration is organized
The proposal defines the scope, approval contacts, access requirements and reporting approach. We agree where your international team provides information or implementation support and where our specialists own the work.
How to assess our experience
Review the specific project, service scope and evidence relevant to your business. The team profiles explain specialist responsibilities, while the case studies describe what was actually delivered.
15+ yearshands-on experience
380+ projectsacross different industries
Full-funnelSEO, Ads, UX, CRM, AI
Clear KPIssales, leads, CPA, ROAS
What is DigitaL+?
DigitaL+ is a Bulgarian digital marketing agency with 15+ years of hands-on experience and 380+ completed projects. We work on SEO, performance marketing, websites and eCommerce, social and content, email and CRM, analytics, CRO and AI automation. Our approach starts with the business goal, moves through strategy and execution, and ends with measurement, optimization and the next most meaningful step for growth.
We do not treat channels as separate islands. Organic visibility, paid acquisition, UX, data, retention and automation should work as a connected system when that is the right solution for the specific business.
DigitaL+ in clear facts
A short overview of our experience, our work and the businesses we partner with.
- Name
- DigitaL+
- Type
- Digital marketing agency
- Hands-on experience
- 15+ years
- Completed projects
- 380+
- Core expertise
- SEO, Paid Media, Web & eCommerce, CRM, Analytics, AI
- We work with
- eCommerce, B2B, professional services, retail, recruitment and local businesses
- Website
- digitalplus.bg
- Contact
- [email protected] · +359 876 555 067
We grow with the needs of the business
From the first website and ad campaigns to data, repeat purchases and automated processes.
From the visit to the purchase
We connect advertising, the website and the path to purchase to find where customers are lost.
Better decisions from better data
We track inquiries, sales and repeat purchases so we know what to improve.
More time for the important work
We connect systems and automate repetitive tasks with AI and human oversight.
Experience has value when it shows in real work
Three of the results already published on the DigitaL+ website.
more online sales
Keyword and product image campaigns focused on a measurable eCommerce result.
lower bounce rate
Optimization of SEO elements, speed, structure and user experience.
job applicants
Multi-channel recruitment campaigns focused on real applications, not vanity metrics.
The people behind DigitaL+
Our team is organized by areas of expertise, so for every service it is clear who is responsible for strategy, execution and measuring results.
32 expert profiles
8 practice areas
Bulgaria
CEO & Digital Growth Strategist
Desislav Iliev
Leads the strategic direction of DigitaL+ and connects marketing, technology and business goals into a single growth system. His focus is on integrated strategies that combine performance marketing, SEO, eCommerce, analytics, CRM and AI automation with clearly measurable business KPIs.
Bulgaria
Marketing Director
Angel Ivanov
Marketing Director at DigitaL+, focused on coordinating marketing strategies, client communication and aligning the individual channels into one shared execution plan.
Bulgaria 10+ years
Head of SEO & Organic Growth
Georgi Todorov
10+ years of experience in large-scale SEO strategies and organic growth for e-commerce platforms and corporate portals. Leads the team for SEO Audit, Technical SEO, Content Architecture, Link Building and strategic positioning in highly competitive market niches.
United Kingdom 6 years
AI Search / AEO / GEO Specialist
Oliver Smith
6 years of experience in Search & Content Optimization for English-speaking markets. Focused on Generative Engine Optimization (GEO), Entity Authority, LLM visibility and data structure for maximum presence in answer engines (Perplexity, SearchGPT, AI Overviews).
Bulgaria 6 years
Content SEO Strategist
Viktoriya Stoyanova
6 years of experience building semantic clusters and Topical Authority. Develops in-depth content briefs, optimizes content for Search Intent, manages internal linking and introduces standards for E-E-A-T validation.
Bulgaria 7 years
Technical SEO Specialist
Nikola Dimitrov
7 years of deep engineering focus on Crawlability, Indexation, Core Web Vitals and Rendering. Expert in complex infrastructure migrations, Structured Data (Schema.org), Log File Analysis and architecture optimization for large-scale websites.
Bulgaria 9+ years
Head of Performance Marketing
Martin Vasilev
9+ years of experience managing 7-figure advertising budgets. Service owner for the overall Pay-Per-Click strategy, Budget Allocation, cross-channel planning, PPC audits and hitting aggressive ROAS/CPA targets.
United Kingdom 7 years
LinkedIn & B2B Advertising Specialist
James Anderson
7 years of B2B experience in Western markets. Expert in Account-Based Marketing (ABM), LinkedIn Lead Gen forms, precise targeting by role/company and building B2B Demand Generation funnels for high average deal value.
Bulgaria 4 years
TikTok & Short-form Advertising Specialist
Daniel Petrov
4 years of experience with TikTok Ads Manager and short-form video platforms. Focused on testing UGC-style creatives, quickly finding winning video formats and scaling campaigns with a low CAC.
Bulgaria 6 years
Google Ads & YouTube Ads Specialist
Kaloyan Kolev
6 years of experience planning and scaling Google Search, Performance Max, Display and YouTube video ads. Specialist in structuring product feeds in Google Merchant Center, bid strategies and dynamic remarketing.
Bulgaria 5 years
Meta & Social Ads Specialist
Kristina Popova
5 years of experience in direct response marketing for Meta (Facebook & Instagram). Specializes in building customer acquisition funnels, A/B testing creatives, dynamic remarketing and optimizing cascading campaigns.
Bulgaria 8 years
Head of Social Media
Simona Georgieva
8 years of experience managing brand communication and social media strategies. Responsible for clients' overall visual and written presence, organic community engagement and partnerships with leading influencers.
Bulgaria 9 years
Creative & Brand Director
Borislav Mihaylov
9 years of experience in branding and visual concepts. Leads the entire creative process – from building identity, logo design and brand guidelines to conceptual shoots and creative direction of large-scale campaigns.
Bulgaria 6 years
Content & Copywriting Strategist
Elena Kostadinova
6 years of experience in direct response copywriting and brand communication. Specialist in writing high-converting Landing Page copy, email sequences, value-adding blog articles and strategic social posts.
Bulgaria 5 years
Graphic Designer
Radoslav Nikolov
5 years of experience creating digital visuals and advertising assets. Focused on high-CTR paid media banners, social media templates, web graphics and brand materials.
Bulgaria 5 years
Video & Motion Specialist
Filip Marinov
5 years of experience in video editing and 2D/3D animation. Creates dynamic motion graphics, promotional videos, product animations and adaptive formats for Reels, Shorts and TikTok.
Bulgaria 10+ years
Head of Web Development
Ivaylo Spasov
10+ years of experience in web development and software architecture. Leads the full lifecycle of web projects – from technical specification and architecture to secure migrations, integrations, maintenance and infrastructure scaling.
India 9 years
eCommerce Solutions Architect
Rohan Sharma
9 years of architecture experience with Magento, Shopify, OpenCart, WooCommerce and custom headless solutions. Expert in ERP/CRM integrations, catalog databases with tens of thousands of SKUs and checkout optimization.
Bulgaria 6 years
Front-end & UX Developer
Aleksandar Tsvetanov
6 years of experience with modern JavaScript, HTML5, SCSS/CSS3 and responsive frameworks. Focuses on clean, accessible (a11y) code, flawless visual implementation of design systems and optimization of Web Vitals metrics.
Bulgaria 7 years
Senior WordPress/WooCommerce Developer
Dimitar Penev
7 years of deep experience with custom PHP, WordPress/WooCommerce architecture and API integrations. Specializes in writing clean code, custom plugins and themes without unnecessary software bloat (bloatware).
Bulgaria 6 years
Web Performance Engineer
Stanislav Yankov
6 years of narrow specialization in PageSpeed, Core Web Vitals and infrastructure speed. Expert in caching strategies (Varnish, Redis), CDN configurations (Cloudflare), critical rendering path optimization and reducing TBT/LCP.
Bulgaria 8 years
Analytics & Measurement Lead
Valentin Dobrev
8 years of experience in digital data analysis. Responsible for GA4 implementation, BigQuery export, custom Looker Studio dashboards, cross-domain tracking and building multi-channel attribution models.
Bulgaria 7 years
UX & CRO Lead
Tsvetelina Ruseva
7 years of experience in conversion and user behavior optimization. Analyzes data through Hotjar, Google Analytics and heatmaps to validate hypotheses with structured A/B tests and checkout funnel redesigns.
Bulgaria 5 years
Tracking Implementation Specialist
Kiril Milev
5 years of experience in technical tracking. Expert in Server-Side Google Tag Manager (sGTM), Meta Conversions API (CAPI), Google Enhanced Conversions and managing consent modes/cookies in line with GDPR standards.
Bulgaria 7 years
CRM & Lifecycle Marketing Lead
Nadezhda Simeonova
7 years of experience managing the customer lifecycle and retention. Specializes in LTV maximization, RFM segmentation, onboarding programs and reducing churn.
Bulgaria 5 years
CRM Automation Engineer
Marin Zahariev
5 years of experience in the technical implementation of CRM systems. Certified specialist in process architecture and automation in HubSpot, Pipedrive and Zoho, responsible for webhook connectors, data synchronization and custom pipelines.
Bulgaria 5 years
Messaging Marketing Specialist
Plamen Angelov
5 years of experience in direct marketing through alternative channels. Manages high-performing campaigns via Viber Business, SMS and Telegram, combined with transactional notifications and promotional messages with high open rates.
Bulgaria 5 years
Email Marketing Specialist
Teodora Valcheva
5 years of hands-on experience with Klaviyo, ActiveCampaign and Mailchimp. Builds personalized automated flows, promotional campaigns and subject line A/B tests, and maintains high email deliverability.
Bulgaria 6 years
Marketing Automation Specialist
Yuliyan Krastev
6 years of experience building omnichannel automation. Connects CRM platforms with email and ad networks, and designs lead scoring logic, automatic inquiry routing and precise progression through the stages of the funnel.
Bulgaria 8+ years
AI & Automation Solutions Architect
Krasimir Borisov
8+ years of software and business automation experience. Designs complex systems that transform workflows through generative AI, autonomous agents and internal corporate productivity tools.
Kenya 5 years
n8n Automation Engineer
Brian Kiprono
5 years of experience building backend and no-code/low-code integrations. Specialist in developing complex n8n scenarios, webhook processing, connecting REST APIs and databases (PostgreSQL/MongoDB), and keeping critical workflows running without interruption.
Bulgaria 5 years
AI Assistants & Chatbots Engineer
Lyubomir Hristov
5 years of experience integrating language models (LLMs) and chatbots. Builds custom Retrieval-Augmented Generation (RAG) solutions, fine-tuned customer service assistants and automated bots with natural language processing (NLP).
We work as a specialized team with clear responsibilities by practice area. Each project involves exactly the experts needed for its strategy and execution.
Expertise across the entire customer journey
This is not a second catalog of services. It is a map of the areas we connect when the business challenge requires it.
SEO & AI Search
Organic visibility, technical SEO, content SEO, AEO/GEO and clear information architecture.
ExplorePerformance & Paid Media
Campaigns and optimization around business KPIs, tracking and real downstream results.
ExploreWeb & eCommerce
Websites and online stores focused on UX, speed, conversions and a solid technical foundation.
ExploreSocial & Content
Content and social channel management with a clear role in the funnel.
ExploreCRM & Lifecycle
Connecting lead data, customer processes and automated lifecycle communications.
ExploreAnalytics & CRO
GA4, GTM, conversion tracking, measurement framework and data-driven decisions.
ExploreEmail & Automation
Email marketing, segmentation and automated communication scenarios.
ExploreAI & Business Automation
AI assistants, n8n and process automation based on the specific business case.
ExploreStrategy & Consulting
Diagnosis, prioritization and strategy before choosing channels and tactics.
ExploreHow we think about digital growth
Strategy does not start with "we need to run ads" or "we need SEO". It starts with the question of what result needs to be achieved and how we will measure it.
- The business result comes first
- Visits and clicks are a start. We track whether they lead to the right inquiries, sales and repeat purchases.
- We check the data
- Before deciding what to change, we check whether measurement is reliable and what it shows.
- We choose based on the business
- The choice of channels depends on the customers, the market, the budget and how the purchase decision is made.
- We connect the whole journey
- Advertising, the website, sales and post-purchase communication must work together.
How we work
A clear process that can be followed from the first diagnosis to the next growth decision.
- 1
Diagnosis
We clarify the goal, review the data and find the obstacles to the result.
- 2
Strategy
We set the priorities, timelines, responsibilities and success metrics.
- 3
Execution
We execute the plan: campaigns, content, website, integrations and measurement.
- 4
Optimization
We test the changes and direct more resources to what works.
- 5
Scaling
We expand the working approach with new channels and automation when there's a reason to.
Experience across different business models
The same tactic does not work the same way for an online store, a B2B service and a recruitment project. That is why we start from the business model and customer behavior.
Explore the industrieseCommerceSales, easier purchasing and returning customers
B2BSuitable inquiries and a connection to the sales team
Professional ServicesTrust, visibility and new inquiries
RetailConnected campaigns online and at the physical location
RecruitmentReaching the right candidates and more applications
Local BusinessLocal visibility, calls and visits
Tools are a means, not a strategy
We choose platforms to fit the task. Explore how we use them in the services relevant to your business.
Ad
Campaigns connected to real sales.
Data and measurement
Understand where customers come from and what works.
Websites and eCommerce
Website development, improvements and integrations for your business.
AI and automation
Connect systems and reduce manual work.
No black box
What you can expect from DigitaL+
Good agency work should not rely on vague promises. It should be explainable, measurable and verifiable.
- Transparency
Clarity on what is being done, why it is being done and how it is measured.
- Metrics with business meaning
We show what's behind the clicks: inquiries, sales and customer acquisition cost.
- No ranking guarantees
SEO and AI Search are managed through systematic work, not promises of a specific position.
- Control over your assets
The business should have access to and control over its own accounts and data.
- AI with human oversight
We clarify what automation can do and when human approval is needed.
Frequently asked questions about DigitaL+
Short answers about who we are, what we work on and how working together begins.
What is DigitaL+?
DigitaL+ is a Bulgarian digital marketing agency working on SEO, performance marketing, web & eCommerce, social/content, email and CRM, analytics, CRO and AI automation.
How long has DigitaL+ been working in digital marketing?
The DigitaL+ website states 15+ years of hands-on experience and 380+ completed projects across different industries.
What type of companies do you work with?
We have experience with eCommerce, B2B, professional services, retail, recruitment and local businesses. The approach and priorities are adapted to the business model and the customer journey.
Do you work with online stores?
Yes. We work on eCommerce SEO, paid acquisition, UX/CRO, tracking, retention and automation, as well as building and developing online stores.
Do you offer both marketing and AI automation?
Yes, when there is a real link between the marketing process, the data and the automation. AI is not a mandatory layer but a tool we use when there is a clear business case.
How does working with DigitaL+ begin?
We start with a conversation about the business goal, current data, assets, constraints and priorities. Then we define the approach, KPIs and next steps.
Who is behind DigitaL+?
This page presents the DigitaL+ team by area of expertise — from leadership and strategy to SEO, performance marketing, social & creative, web & eCommerce, analytics, CRM and AI automation.
How can I get in touch with DigitaL+?
You can use the Contact page, write to [email protected] or call +359 876 555 067 and +359 876 361 074.
Let's start with the business goal.
Tell us where your business stands today and what you want to achieve. We will suggest the next logical step.