MARKETING STRATEGY

Digital Marketing Audit

A complete Digital Marketing audit of the website, SEO, Ads, analytics, CRM, content and conversion journey with a prioritized 30/60/90-day roadmap.

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Market research
Positioning
Channel economics
30/60/90 roadmap

QUICK ANSWER

What is the Digital Marketing Audit service?

A complete Digital Marketing audit of the website, SEO, Ads, analytics, CRM, content and conversion journey with a prioritized 30/60/90-day roadmap. With the Digital Marketing Audit we use the Website review and SEO review to turn the market context into a choice between real priorities. Strategy has value when it ends with a clear "what we do, why, who owns it and how we will validate the decision".

A clearer focusWe separate the priorities from the list of possible tactics.

Better positioningWe connect the offer, the ICP and the real reason to choose you.

A more sensible channel mixWe choose channels according to economics, intent and capacity.

A more actionable planThe strategy ends with owners, KPIs and a sequence of actions.

SCOPE OF THE SERVICE

What does a Digital Marketing Audit include?

Website review

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

SEO review

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

Paid media review

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

Analytics review

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

CRM / lifecycle review

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

Content review

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

Conversion journey

We tie the "Conversion journey" to market context, business economics and the priorities for the next execution cycle.

30/60/90 roadmap

We turn the market and business context into specific priorities, decision criteria and an actionable plan.

OUR PROCESS

How Digital Marketing Audit work is carried out

01
Business problem
We clarify what problem we are solving and use the Website review to separate the cause from the symptoms.
02
Market evidence
We check the SEO review against real market, competitor and customer signals.
03
Strategic choice
We use the Paid media review to narrow the options and choose a focus, instead of collecting a list of tactics.
04
Execution model
We turn the Analytics review into owners, dependencies, channel actions and measurable milestones.
05
Validation
We define which assumptions can be tested quickly and which require a longer market signal.
06
Roadmap review
We update the priorities according to evidence, capacity and business economics, not out of inertia.

DECISION SUPPORT

When does a Digital Marketing Audit make sense?

It is a good fit when

You have a real decision problem and several possible directions to choose between
Evidence around the Website review and SEO review is needed before you invest in execution
We can tie the recommendations to economics, capacity and ownership
You want a roadmap with validation steps, not a general list of marketing ideas

What you will get

Focused strategic choices and assumptions
Priorities based on impact, evidence and capacity
Owners, KPIs and validation steps
An actionable roadmap instead of a list of ideas

When will a Digital Marketing Audit not solve the problem on its own?

Before starting, we check whether this service is the right next step and which dependencies could limit the result.

When the business goal, the offer or the core audience have not yet been defined.
When the necessary access, data or a decision-maker for the project are missing.
When the problem lies in another layer of the customer journey and measurement, the website, content or inquiry follow-up need to be fixed first.
When there is no capacity to implement the recommendations and maintain the changes made.

What determines the scope and price of a Digital Marketing Audit?

We do not use a fixed price, because the real scope is determined after reviewing the current state, goals and dependencies. The proposal describes the specific activities, responsibilities and acceptance criteria.

DISCUSS YOUR PROJECT

The current state and the diagnosis needed before execution.
The number and complexity of the elements in scope, including the Website review and SEO review.
The number of markets, languages, channels, systems or integrations.
The available content, data, design materials and technical access.
The need for a one-off delivery, phased implementation or ongoing work.

How do we determine the timeline?

After the initial review we map the dependencies and divide the work into stages with a verifiable result. The timeline depends on the scope, the readiness of materials, external systems and the speed of feedback. Where possible, we deliver the tasks with the highest business impact first.

What is needed from your side?

We need the relevant access and available data, context about the business and its goals, a decision-maker and timely feedback. At the very start we clarify who provides content, technical help and approvals.

PRACTICAL SCENARIO

A practical approach to the Digital Marketing Audit

The audit brings the main growth systems together and shows where the gap between effort and business impact is greatest.

Process: Analysis, Plan, Execution and Measurement

MEASUREMENT

How we measure success

Demand

Quality signals of interest. For the Digital Marketing Audit we use this KPI to validate the core assumptions and reorder the next priorities.

Acquisition

Cost and quality by channel. For the Digital Marketing Audit we use this KPI to validate the core assumptions and reorder the next priorities.

Conversion

Progress through the funnel. For the Digital Marketing Audit we use this KPI to validate the core assumptions and reorder the next priorities.

Unit Economics

CAC, revenue and payback. For the Digital Marketing Audit we use this KPI to validate the core assumptions and reorder the next priorities.

SERVICE TEAM

The team behind this service

Every project has a lead expert and specialists for the specific parts of the execution. This gives strategy, technical work and measurement clear ownership.

Meet the whole team

Lead expert

Desislav Iliev

CEO & Digital Growth Strategist

Location: Bulgaria

Service focus

business fit, priorities and integrated growth strategy

View expert profile

Martin Vasilev

Head of Performance Marketing

Location: Bulgaria
Experience: 9+ years

Service focus

Paid media and acquisition audit

View expert profile

Georgi Todorov

Head of SEO & Organic Growth

Location: Bulgaria
Experience: 10+ years

Service focus

SEO and organic growth audit

View expert profile

Valentin Dobrev

Analytics & Measurement Lead

Location: Bulgaria
Experience: 8 years

Service focus

Analytics, tracking and measurement audit

View expert profile

FREQUENTLY ASKED QUESTIONS

Digital Marketing Audit FAQ

How do you determine the exact scope of a Digital Marketing Audit?+

What is needed from our side?+

How do you check that the work has been done to a high standard?+

How do you measure the result?+

How do you prevent the strategy from remaining just a presentation?+

Can a Digital Marketing Audit be delivered in phases?+

PRACTICAL RESOURCES

Explore the topic in depth

Guides from DigitaL+ with concrete solutions, sources and the link between strategy, execution and measurement.

Go to the Knowledge Hub →

Practical guide

Digital Marketing Audit: When It Makes Sense and What You Should Receive

A practical framework for a digital marketing audit: when it is needed, what it should check and how the result becomes a prioritized action plan.

Read the article →

Practical guide

Marketing Plan: How to Organize Channels, Budget and Measurement

How a marketing plan connects business goals, the role of channels, resources, measurement and decisions for the next period.

Read the article →

GA4, Google Tag Manager and Conversion Tracking: How to Build Reliable Measurement

Practical guide

GA4, Google Tag Manager and Conversion Tracking: How to Build Reliable Measurement

A measurement architecture for GA4, GTM and conversion tracking that connects ad campaigns with real business results.

Read the article →

REAL PROJECTS

What execution looks like in practice

Selected projects from the DigitaL+ portfolio related to this service or to the same type of business challenge.

Go to the portfolio →

EcoBeast - a DigitaL+ project

Real project

EcoBeast

Competitor research and bounce rate analysis

We researched the competitors in the niche, comparing prices, products, delivery methods and end-customer satisfaction based on bounce rate and reviews published…

View the project in the portfolio →

Veronica21 - a DigitaL+ project

Real project

Veronica21

Complete image building

We took part in building the brand from the ground up, from creating the website to setting up all social networks and retargeting on them.

View the project in the portfolio →

Miss Chic - a DigitaL+ project

Real project

Miss Chic

Building the brand from A to Z

We took part in building the Miss Chic brand from the initial idea to creating the website, distributing it across all social channels and taking care of returning…

View the project in the portfolio →

FREE INITIAL CONSULTATION

Ready to improve your Digital Marketing Audit?

We start with the problem, the economics and the available market signals. Then we narrow the options down to decisions that can be executed and validated.

0876 555 067 0876 361 074 [email protected]

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Definitions used in this Policy
Data protection principles we follow
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