Which businesses it suits
Hotels, hotel chains, guest houses and accommodation with direct inquiries or bookings. Tour operators need an adaptation to their packages, dates and partners.
Marketing for hotels and tourism
We connect discovering the hotel, the offer and the booking with real availability, seasonality and revenue from the stay.
How the customer journey works
The approach follows the specific way of choosing and serving customers.
- 01Market: destination, country, language and reason for travel
- 02Offer: room type, terms, period and actual availability
- 03Booking: website, external system, payment and confirmation
- 04Revenue: value of the stay after cancellations and acquisition cost
The short answer
Digital marketing for hotels starts with the reason a guest chooses a specific place and with the ability to book easily. We review the offers, seasonality, the mobile website and the transition to the booking system. We compare direct bookings with intermediary channels by net revenue, instead of judging success only by clicks or inquiries.
When to use a different model
The focus here is choosing accommodation and booking it. Marketing a hotel restaurant follows a separate path to a visit and is covered on the restaurants page.
Where the right customers are lost
We check these dependencies before choosing a channel and increasing the budget.
The ad leads to an unavailable offer
The promotion is active, but the rooms or dates are sold out. Campaigns must follow availability and the period in which it makes sense to sell.
The booking disappears from measurement
The guest moves to an external system and the source is lost. We check cross-domain tracking and the receipt of confirmed bookings.
All markets see the same message
A family, a business guest and a couple look for different terms. We split offers by occasion, language and period, without creating duplicate pages for every variant.
Inquiries don't get a timely response
Unclear prices or delayed confirmation push the guest away. We organize the replies, the people responsible and reminders for open inquiries.
Data that is needed
- Bookings, arrival, number of nights, source and net value.
- Availability and prices by room type, period, package and market.
- Cancellations, refunds and stays that actually took place.
- The path from the offer to the external system and how bookings are confirmed.
How we measure progress
Direct bookingsConfirmed bookings through your own channels.
Net revenueRevenue from completed stays after cancellations and costs.
Cost per bookingSpend by market and period per confirmed booking.
Booking completionShare of people who completed the booking process out of those who started it.
Real experience tied to the model
We show only already published clients, tasks and facts. We do not automatically transfer a result from one business to another.
Phoenicia Hotels
A published project with Google Search and Display campaigns promoting the hotel chain.
See the evidence →
Luxury Hotel Royal Prague
Traffic and inquiry analysis and booking system automation, described in the portfolio.
See the evidence →Channels and services according to the dependency
The channel is not the starting point. We choose it after checking the goal, the data, the capacity and the path to a real business result.
Channels and systems
- SEO for the hotel, the destination and the specific terms of the stay.
- Google Ads for accommodation searches and seasonal offers.
- Social content with real photos, experiences and clearly stated terms.
- Automated confirmations and follow-up communication with the guest's consent.
Google AdsCampaigns for specific searches with a measurable next step.SEO OptimizationArchitecture and organic discoverability of the real offer.Integrations for Websites and Online StoresConnecting the website with a catalog, bookings or business systems.Marketing AutomationFollow-up communication based on action and consent.
What the scope depends on
We do not publish a fixed price, because the work required is determined by the real state and the dependencies.
- Number of properties, languages, markets and different booking systems.
- Access to booking data and the ability to track reliably.
- How often prices, terms, photos and availability are updated.
Related business models
Also use the general model when you sell in more than one way.
Solutions for specific problems
Frequently asked questions
Can direct bookings be increased without a new website?
Yes, when the foundation allows it. First we review the offers, the mobile journey and the connection to the booking system. Sometimes specific changes are more useful than a full redesign.
Should we stop working with booking platforms?
No. We assess the role of each channel by net revenue and guest type. The goal is a better balance and your own relationship with the guest, not automatically removing intermediaries.
How is marketing prepared for the low season?
We look at periods with unused capacity, the right audiences and the reasons for travel. The offer, timing and budget are planned around real capacity.
Let's organize the marketing of your business
We start with your offer, customer journey, available data and capacity. After a review we set the priorities and the right scope.