DATA, ANALYTICS & CRO

CRO Optimization

Conversion Rate Optimization through data, UX analysis, experiments, landing page optimization and tracking for more conversions from the same traffic.

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  • Reliable tracking
  • GA4 / GTM
  • Journey analysis
  • Experiment mindset

QUICK ANSWER

What is the CRO Optimization service?

Conversion Rate Optimization through data, UX analysis, experiments, landing page optimization and tracking for more conversions from the same traffic. With CRO Optimization we define the Conversion audit and Journey analysis against specific business questions and decision use cases. Measurement only has value if the data is reliable enough to change a real decision about acquisition, UX or revenue.

More reliable dataWe remove duplication, missing events and unclear definitions.
Better decisionsWe connect metrics with the real business questions.
Higher conversionWe find friction and prioritize improvements.
A single measurement frameworkSEO, Ads, CRM and site behavior use compatible logic.

SCOPE OF THE SERVICE

What does CRO Optimization include?

Conversion audit

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

Journey analysis

We define how "Journey analysis" will be measured and validated before using the data for optimization decisions.

Analytics review

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

Heatmaps / recordings

We analyze user tasks and observed behavior to turn friction points into a prioritized UX backlog.

Hypothesis backlog

We find friction, form a hypothesis and measure whether the change improves real progress toward conversion.

Landing page optimization

We find friction, form a hypothesis and measure whether the change improves real progress toward conversion.

A/B testing where viable

We find friction, form a hypothesis and measure whether the change improves real progress toward conversion.

Experiment reporting

We link "Experiment reporting" to a specific business question, data source and QA method, instead of adding yet another report with no decision value.

OUR PROCESS

How CRO Optimization work is carried out

  1. 01

    Business questions

    We define which decision the Conversion audit should support and which KPIs are close enough to the real outcome.

  2. 02

    Data audit

    We check Journey analysis, event definitions and discrepancies between browser, platform and backend data.

  3. 03

    Measurement design

    We organize the Analytics review into an event/data model with clear naming, parameters and ownership.

  4. 04

    Implementation

    We implement Heatmaps / recordings and keep the changes verifiable through documentation and QA.

  5. 05

    Validation

    We compare payloads and reports and look for missing, duplicate or logically impossible data.

  6. 06

    Decision reporting

    We turn the data into specific next actions for acquisition, UX, funnel or revenue.

DECISION SUPPORT

When does CRO Optimization make sense?

It is a good fit when

  • There are business questions that the current dashboards do not answer reliably
  • Clearer definitions around the Conversion audit and Journey analysis are needed before you optimize campaigns/UX
  • We can compare at least two layers of data or validate event behavior on the real frontend
  • The team will use the results for decisions, not just for a periodic report

What you will get

  • A measurement plan with clear business questions
  • Event/data model and implementation QA
  • Validated reporting layer
  • A backlog of decisions and optimization opportunities

When will CRO Optimization not solve the problem on its own?

Before starting, we check whether this service is the right next step and which dependencies could limit the result.

  • When the business goal, the offer or the core audience have not yet been defined.
  • When the necessary access, data or a decision-maker for the project are missing.
  • When the problem lies in another layer of the customer journey and measurement, the website, content or inquiry follow-up need to be fixed first.
  • When there is no capacity to implement the recommendations and maintain the changes made.

What determines the scope and price of CRO Optimization?

We do not use a fixed price, because the real scope is determined after reviewing the current state, goals and dependencies. The proposal describes the specific activities, responsibilities and acceptance criteria.

DISCUSS YOUR PROJECT
  • The current state and the diagnosis needed before execution.
  • The number and complexity of the elements in scope, including the Conversion audit and Journey analysis.
  • The number of markets, languages, channels, systems or integrations.
  • The available content, data, design materials and technical access.
  • The need for a one-off delivery, phased implementation or ongoing work.

How do we determine the timeline?

After the initial review we map the dependencies and divide the work into stages with a verifiable result. The timeline depends on the scope, the readiness of materials, external systems and the speed of feedback. Where possible, we deliver the tasks with the highest business impact first.

What is needed from your side?

We need the relevant access and available data, context about the business and its goals, a decision-maker and timely feedback. At the very start we clarify who provides content, technical help and approvals.

PRACTICAL SCENARIO

A practical approach to CRO Optimization

CRO is not randomly swapping buttons. We work with evidence, hypotheses and measurement of the real business effect.

Process: Analysis, Plan, Execution and Measurement

MEASUREMENT

How we measure success

Data Quality

Event coverage and consistency. For CRO Optimization this KPI only has value if the source data is validated and can support a specific business decision.

Conversion Rate

Results along key journeys. For CRO Optimization this KPI only has value if the source data is validated and can support a specific business decision.

Funnel Drop-off

Loss between individual stages. For CRO Optimization this KPI only has value if the source data is validated and can support a specific business decision.

Business KPI

Revenue, leads and qualified actions. For CRO Optimization this KPI only has value if the source data is validated and can support a specific business decision.

SERVICE TEAM

The team behind this service

Every project has a lead expert and specialists for the specific parts of the execution. This gives strategy, technical work and measurement clear ownership.

Meet the whole team
Lead expert

Tsvetelina Ruseva

UX & CRO Lead
Location
Bulgaria
Experience
7 years
Service focus

CRO strategy, hypotheses and A/B testing

View expert profile

Valentin Dobrev

Analytics & Measurement Lead
Location
Bulgaria
Experience
8 years
Service focus

Analytics, funnel measurement and decision data

View expert profile

Kiril Milev

Tracking Implementation Specialist
Location
Bulgaria
Experience
5 years
Service focus

Event tracking and technical measurability of tests

View expert profile

Aleksandar Tsvetanov

Front-end & UX Developer
Location
Bulgaria
Experience
6 years
Service focus

Front-end UX implementation of validated improvements

View expert profile

FREQUENTLY ASKED QUESTIONS

CRO Optimization FAQ

PRACTICAL RESOURCES

Explore the topic in depth

Guides from DigitaL+ with concrete solutions, sources and the link between strategy, execution and measurement.

Go to the Knowledge Hub →

REAL PROJECTS

What execution looks like in practice

Selected projects from the DigitaL+ portfolio related to this service or to the same type of business challenge.

Go to the portfolio →
Boloromo - a DigitaL+ project
Real project

Boloromo

Implementing a strategy to improve the user experience

For Boloromo we made changes to the UX and UI design of the online store to improve the user experience and create a more intuitive, customer-centric interface for their target…

View the project in the portfolio →
Luxury Hotel Royal Prague - a DigitaL+ project
Real project

Luxury Hotel Royal Prague

Analysis of existing traffic and inquiries, and automation of the booking system

For Luxury Hotel Royal Prague we carried out a detailed analysis of existing traffic and inquiries and automated the booking system in order to optimize the customer path and increase…

View the project in the portfolio →

RELATED SERVICES

More services that complement the strategy

Analytics & TrackingLearn more →UX AuditLearn more →Digital Marketing AuditLearn more →Sales FunnelLearn more →PPC AuditLearn more →

FREE INITIAL CONSULTATION

Ready to improve your CRO Optimization?

We start with the business questions and current data gaps. Then we build a measurement plan and QA before relying on dashboards for decisions.

0876 555 0670876 361 074[email protected]
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Changes to this Personal Data Protection Policy

We reserve the right to make changes to this Personal Data Protection Policy. The Policy was last amended on 21 May 2018.
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