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Find your place in searchTechnical SEO, content and visibility in Google and AI search engines. What to check and where to start.
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Guides, analysis and practical solutions for SEO, advertising, web, analytics, CRM and AI automation.
Latest articles ↓81 published guides
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Paid Media
Advertising with a clear goalGoogle Ads, Meta Ads and choosing the right channel. Budget, messaging and measuring the real result.
AI & Automation
Less manual workAI assistants, n8n and connected apps. Practical solutions with control, clear responsibilities and support.
Web & eCommerce
A website that helps you sellBuilding, maintaining and migrating websites and online stores. Customer convenience and a stable technical foundation.
Analytics & CRO
Understand what worksGA4, tracking and more conversions. Connect the data to quality inquiries and sales.
Social & CRM
Better customer relationshipsContent, social media and CRM. From the first inquiry to a timely response and the next purchase.
Strategy & Growth
A plan for the next stepMarketing strategy, new markets and choosing priorities. Organize your goals, channels and resources.
Latest on the blog
Latest articles
New guides with concrete solutions, sources and a link to practical execution.
81articles
The site opens for people, but the crawler gets a 403: how to check the CDN and the security
Diagnosing a 403 for search crawlers: logs, verifying Googlebot, CDN versus origin, WAF rules and a safe test after the change.
Logo, visual identity or brand book: what you need and what you should receive
Understand the differences between a logo, a visual identity and a brand book. Check the scope, files, applications and rules before choosing an offer.
UGC video or an influencer post: what the business buys and how to evaluate it
UGC video or an influencer post? Compare content, audience access, advertising rights, the brief, budget components and measurement.
Knowledge base for an AI assistant: how to manage outdated and contradictory answers
A model for a reliable AI assistant knowledge base: owners, versions, review deadlines, removing old sources and tests for contradictory answers.
Meta Pixel and the Conversions API count the purchase twice: how to find the duplication
Find duplicate Purchase events in Meta Pixel and the Conversions API: eventID, event_id, the same name, repeated sends and a test with a real order.
Why marketing emails land in spam: checking authentication, reputation and the list
Check why emails land in spam: SPF, DKIM, DMARC, the actual sender, list quality, complaints and easy unsubscribing.
Inspection request form for construction and renovation services: what to ask before a quote
A template for an inspection request form for construction and renovation services: property, area, task, timeline, photos and contact, without unnecessary required fields.
How a salon can reduce no-shows with confirmations and easy rescheduling
How a salon can manage no-shows: appointment status, confirmations, reminders, easy rescheduling, waiting clients and measuring utilization.
Online appointment booking at a clinic: which mobile steps make patients give up
Check mobile appointment booking at a clinic: choosing a doctor, free slots, fields, confirmation and safely measuring completed bookings.
Technical catalog for B2B: how to turn PDF specifications into discoverable product pages
A practical model for a B2B technical catalog: HTML product pages, specifications with units of measure, PDF document versions and a technical inquiry form.
How to track hotel bookings made through an external booking system
How to track hotel bookings in GA4: cross-domain setup, confirmed purchase, transaction_id, cancellations and tests of the external booking engine.
How to measure the cost of a qualified candidate and a completed interview
Calculate the cost of a qualified candidate and a completed interview with clear formulas, a sample report and a link between advertising and the recruitment system.
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