WEB DEVELOPMENT

Website Redesign

Redesign of an existing website with improved UX, SEO, mobile version, speed and a conversion-oriented structure.

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  • UX and responsive design
  • SEO-ready architecture
  • Performance and security
  • Tracking and integrations

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What is the Website Redesign service?

Redesign of an existing website with improved UX, SEO, mobile version, speed and a conversion-oriented structure. With Website Redesign we connect the UX audit and Information architecture with the user journey, technical dependencies, maintainability and the measurable business goal of the website. This way design and development decisions have a clear reason and acceptance criterion.

A better experienceThe structure and interface guide the user to a clear next step.
A sturdier foundationPerformance, security and maintainability are part of the project.
SEO-ready buildSemantic HTML, crawlable links and clean architecture right from development.
Measurable actionsTracking and conversion events are planned before launch.

SCOPE OF THE SERVICE

What does Website Redesign include?

UX audit

We analyze the current state, identify the gaps and order the tasks by impact, risk and required resources.

Information architecture

We organize the structure and dependencies so that the solution stays clear for the user and manageable for the team.

Visual redesign

We develop the visual/creative solution around the real formats and brand context, not as an isolated decorative asset.

Mobile UX

We analyze user tasks and observed behavior to turn friction points into a prioritized UX backlog.

SEO preservation

We connect technical, content and authority signals with the specific search intent and check their effect on organic visibility.

Conversion paths

We plan "Conversion paths" around the user journey, technical dependencies and future maintenance of the solution.

Performance

We work on the measurable front-end and infrastructure bottlenecks and verify the effect on loading, stability and interaction.

Launch QA

We check the solution against predefined acceptance criteria, real scenarios and critical edge cases.

OUR PROCESS

How Website Redesign work is carried out

  1. 01

    Scope

    We fix the goals, audiences and constraints and clarify how the UX audit affects the final build.

  2. 02

    Architecture

    We map Information architecture, content/data dependencies and critical journeys before development begins.

  3. 03

    Design decision

    We turn the Visual redesign into a responsive solution with clear states and acceptance criteria.

  4. 04

    Build

    We implement Mobile UX in a controlled way and keep integrations, SEO and tracking dependencies visible.

  5. 05

    QA

    We test critical journeys, devices, forms, performance and edge cases before launch.

  6. 06

    Launch & monitor

    We launch in a controlled way, validate the real frontend and monitor errors, conversions and technical regressions.

DECISION SUPPORT

When does Website Redesign make sense?

It is a good fit when

  • The website has a clear business outcome that the current structure does not serve well
  • There is a real need for a UX audit or Information architecture, not just a cosmetic change
  • SEO, tracking or integrations need to be part of the build from the very beginning
  • You have an owner for content/decisions and we can fix the acceptance criteria before launch

What you will get

  • A clear functional and content scope
  • Responsive UX and technical acceptance criteria
  • Launch QA for forms, performance, SEO and tracking
  • A maintainable foundation for future integrations and content

When will Website Redesign not solve the problem on its own?

Before starting, we check whether this service is the right next step and which dependencies could limit the result.

  • When the business goal, the offer or the core audience have not yet been defined.
  • When the necessary access, data or a decision-maker for the project are missing.
  • When the problem lies in another layer of the customer journey and measurement, the website, content or inquiry follow-up need to be fixed first.
  • When there is no capacity to implement the recommendations and maintain the changes made.

What determines the scope and price of Website Redesign?

We do not use a fixed price, because the real scope is determined after reviewing the current state, goals and dependencies. The proposal describes the specific activities, responsibilities and acceptance criteria.

DISCUSS YOUR PROJECT
  • The current state and the diagnosis needed before execution.
  • The number and complexity of the elements in scope, including the UX audit and Information architecture.
  • The number of markets, languages, channels, systems or integrations.
  • The available content, data, design materials and technical access.
  • The need for a one-off delivery, phased implementation or ongoing work.

How do we determine the timeline?

After the initial review we map the dependencies and divide the work into stages with a verifiable result. The timeline depends on the scope, the readiness of materials, external systems and the speed of feedback. Where possible, we deliver the tasks with the highest business impact first.

What is needed from your side?

We need the relevant access and available data, context about the business and its goals, a decision-maker and timely feedback. At the very start we clarify who provides content, technical help and approvals.

PRACTICAL SCENARIO

A practical approach to Website Redesign

A redesign should improve UX and conversion logic without destroying organic and tracking signals that already work.

Process: Analysis, Plan, Execution and Measurement

MEASUREMENT

How we measure success

Performance

CWV, loading and stability. For Website Redesign we use this signal to check whether the build improves the critical journey without technical regressions.

Engagement

Behavior along the key journeys. For Website Redesign we use this signal to check whether the build improves the critical journey without technical regressions.

Conversions

Forms, sales and other business events. For Website Redesign we use this signal to check whether the build improves the critical journey without technical regressions.

Reliability

Errors, uptime and technical stability. For Website Redesign we use this signal to check whether the build improves the critical journey without technical regressions.

SERVICE TEAM

The team behind this service

Every project has a lead expert and specialists for the specific parts of the execution. This gives strategy, technical work and measurement clear ownership.

Meet the whole team
Lead expert

Ivaylo Spasov

Head of Web Development
Location
Bulgaria
Experience
10+ years
Service focus

technical architecture and redesign delivery

View expert profile

Tsvetelina Ruseva

UX & CRO Lead
Location
Bulgaria
Experience
7 years
Service focus

UX/CRO research, journeys and conversion-focused redesign

View expert profile

Aleksandar Tsvetanov

Front-end & UX Developer
Location
Bulgaria
Experience
6 years
Service focus

Front-end implementation, responsive UX and accessibility

View expert profile

Stanislav Yankov

Web Performance Engineer
Location
Bulgaria
Experience
6 years
Service focus

Performance and Core Web Vitals validation

View expert profile

FREQUENTLY ASKED QUESTIONS

Website Redesign FAQ

PRACTICAL RESOURCES

Explore the topic in depth

Guides from DigitaL+ with concrete solutions, sources and the link between strategy, execution and measurement.

Go to the Knowledge Hub →

REAL PROJECTS

What execution looks like in practice

Selected projects from the DigitaL+ portfolio related to this service or to the same type of business challenge.

Go to the portfolio →
AirStrike Armory - a DigitaL+ project
Real project

AirStrike Armory

Redesign of an existing website

For AirStrike Armory we redesigned their existing website, focusing on improving the visual aesthetics, user experience and functionality to deliver a more effective and attractive online platform…

View the project in the portfolio →
JBG auto - a DigitaL+ project
Real project

JBG auto

Full-service marketing - strategy, website and advertising

JBG auto approached us when the idea was still in its infancy; we created a strategy for the business, built their online store and carried out the full plan, offering advertising and after…

View the project in the portfolio →
MIA boutique - a DigitaL+ project
Real project

MIA boutique

Online store development and social media business profiles

We built an online store for the brand and set up business profiles on Facebook and Instagram, through which we promote the new collections.

View the project in the portfolio →

RELATED SERVICES

More services that complement the strategy

Website DevelopmentLearn more →Corporate WebsiteLearn more →Online StoreLearn more →MaintenanceLearn more →IntegrationsLearn more →

FREE INITIAL CONSULTATION

Ready to improve your Website Redesign?

We start with the goals, critical journeys and current technical/content constraints. Then we fix the scope and QA criteria before development.

0876 555 0670876 361 074[email protected]
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Contents

  • Definitions used in this Policy
  • Data protection principles we follow
  • What rights you have regarding your personal data
  • What personal data we collect about you
  • How we use your personal data
  • Who else has access to your personal data
  • How we store your data
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Definitions

Personal data – any information relating to the identification of a natural person. Processing – any operation or set of operations performed on personal data or sets of personal data. Data subject – a natural person whose personal data is being processed. Child – a natural person under 16 years of age. We/us – No.

Personal data protection principles

We promise to follow these personal data protection principles:
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  • Principle of purpose limitation. Our personal data processing activities are consistent with the purpose for which we collect the data.
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Rights of the data subject

The data subject has the following rights:
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  8. Right to data portability – you have the right to obtain your personal data in a machine-readable format or, where feasible, to have it transferred directly from one processor to another.
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What personal data we collect about you

Information you have provided to us This may be your email address, name, postal or home address, etc. Essentially, this is the information we need in order to provide you with the relevant product/service or to improve your experience with us. We keep the information you provide so that you can carry out various activities on our site, including commenting. This information includes, for example, your name and email address. Information that is automatically collected about you This includes information automatically stored by cookies or other tools for your internet session. For example, this is information about your shopping cart, your IP address, your shopping history (if any), etc. This information is used to improve your customer experience with us. When you use our services or browse the content of our website, your actions may be recorded in a log. Information from our partners We collect information from our trusted partners with confirmation that they have a legal basis to share this information with us. This is information that you have provided to them directly or that they have collected about you on another legal basis. See a list of our partners here. Publicly available information We may collect information about you that is publicly available.

How we use your personal data

We use your personal data to:
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We use your personal data on a lawful basis and/or with your consent. In connection with entering into a contract or fulfilling contractual obligations, we process your personal data for the following purposes:
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On the basis of legitimate interest, we process your personal data for the following purposes:
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  • to administer and analyze our customer database (purchasing behavior and history) in order to improve the quality, variety and availability of the products/services we offer/provide;
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Unless you inform us otherwise, we consider it part of our legitimate interest to offer you products/services that are similar or identical to your purchase/visit history. With your consent, we process your personal data for the following purposes:
  • to send you newsletters and campaign offers (from us or from our carefully selected partners);
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We process your personal data to fulfill obligations arising from law and/or use your personal data for options provided by law. We reserve the right to anonymize the personal data we have collected and to use it in that form. We will use data outside the scope of this Policy only when it has been anonymized. We keep payment/billing information and other information collected from you for as long as necessary for accounting purposes or other legal obligations, but no longer than the law provides. We may process your personal data for additional purposes not mentioned here that are compatible with the original purpose for which the data was collected. To do this, we make sure:
  • that the link between the purposes, context and nature of the personal data is suitable for further processing;
  • that the further processing does not harm your interests, and that appropriate safeguards for the processing are in place.
We will inform you of any further processing and its purposes.

Who else has access to your personal data

We do not share your personal data with strangers. In some cases your personal data is provided to our trusted partners in order to deliver the service to you or to improve your experience as our customer. We share your data with: Our processing partners:
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Our business partners:
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Related third parties:
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How we protect your personal data

We make every effort to protect your personal data. We use secure protocols for communication and data transfer (such as HTTPS). We use anonymization and pseudonymization where appropriate. We monitor our systems for possible vulnerabilities and attacks. Although we do our best, we cannot guarantee the security of information. However, we promise to notify the relevant authorities of any data breach. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist the authorities should a breach occur. If you have an account with us, please remember to keep your username and password secret.

Children

We do not intend to collect or knowingly collect information from children. Our services are not aimed at children and they are not our target customers.

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Supervisory authority

Commission for Personal Data Protection

Changes to this Personal Data Protection Policy

We reserve the right to make changes to this Personal Data Protection Policy. The Policy was last amended on 21 May 2018.
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